URL | parkinginmotion.com |
---|---|
Slogan | "a smarter way to park" |
Launched | 2008 |
Alexa rank | 1,011,311[1] |
Current status | Online |
Parking In Motion (PIM) is a parking technology company based in Santa Monica, California. Parking In Motion was founded by Sam Friedman (Current CEO) and Alexander Israel (Current COO) in 2008.
PIM is a provider of dynamic and real time parking data[2], which holds partnerships with app developers, map makers, and GPS navigation companies. PIM operates a database containing over 20,000 public parking lots[2][3][4] in over 300 cities[3][4]. These lots cover the United States, Canada, Europe and Australia[3][4].
PIM's consumer product is an iPhone app, released on April 14, 2011[5]. It allows users to access the PIM database mobily as well as reserve and prepay for parking through affiliates[6][7][8].
In May 2011, Parking In Motion debuted its QR Code campaign at the International Parking Institute (IPI) conference in Philadelphia, Pennsylvania in its effort to "make parking fun"[9]. The campaign utilizes Mobile tagging to try to encourage drivers to use PIM's services and associated lots.